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Personal selling personal selling pdf personal selling. the heart of the personal selling program is the sales presentation. and convincing to close the sale. learn about the six stages of personal selling process, from prospecting to follow- up, and the objectives and activities of each stage. undoubtedly, personal selling is the only organisational function that still espouses contact ( direct or indirect) with customers, where concluding that sale is the desired outcome. there can be one or more sellers or buyers in a personal selling process. personal selling is combined with other program elements, both to support them and to receive support from them. personal selling is a two- way communication in which the salesperson makes attempt to sell products while handling queries and objections of prospective buyer. personal selling is direct person- to- person communication ( either face to face or by phone) from a pdf seller to a buyer, for the purpose of pdf making a sale.
it involves educating the prospect or the existing customer about the product or service, its features, attributes, price etc. personal selling involves selling through a person- to- person communications process. personal selling involves a two- way flow of communication between a buyer and seller, often in a face- to- face encounter, designed to influence a person’ s or group’ s purchase decision. areas of marketing over the years, personal selling still remains unambiguous.
the emphasis placed on personal selling varies from firm to firm depend- ing on a variety of factors, including the nature of the product or service. the web page explains personal selling pdf how to generate leads, approach prospects, present the product or service, and close the sale with different methods and formats.
